InterTradeIreland helps micro businesses elevate their sales

Posted by Jim on October 11, 2016  /   Posted in Blog

13 September 16

InterTradeIreland has announced that it currently has funding available for small and micro businesses looking to explore new cross-border markets through its sales development programme, Elevate. Through Elevate, InterTradeIreland provides sector-specific sales support of up to £5,000/€6,000 across a range of sectors including food and beverage, ICT and Engineering as well as many others.

Small businesses participating in ‘Elevate’ can choose from a list of more than 100 experienced industry specialists who can then help them to identify sales leads in the cross-border market, negotiate deals, share relevant market insights, identify market research requirements and offer advice on the development of marketing materials.

Thomas Hunter McGowan, CEO of InterTradeIreland said: ‘’In light of the recent referendum result, now is the time to get a foothold in the cross-border market. New trade agreements won’t take effect for some time. It will be more advantageous to evolve your business model in a newly secured market as regulations change than to attempt that foothold in a newly changed market place.

“The cross-border market is an often an underutilised but logical first step to wider export markets, giving experience of varied legislation and working with a different currency but has the comfort of being more accessible.  Once mastered this makes looking at European markets a more realistic prospect.

The Elevate Programme was designed with simplicity in mind to remove as much bureaucracy as possible.  As such, a relatively simple and straight-forward application process was devised and put in place. I would urge all interested small businesses with less than £1million turnover to register their interest and apply to Elevate today.”

For more information on the Elevate programme, including full eligibility criteria visit

About Jim

James is a director with JCR Network Services Ltd, which provides sales, marketing and business development expertise to local SMEs in Ireland and the UK. Many businesses have developed their growth strategies through our focussed actions. We specialise in helping the agri-food , emerging technology, manufacturing and services sectors.

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