STAR 2 Programme

Posted by Jim on November 18, 2015  /   Posted in Blog


Star 2 Programme

Following the success of STAR 1, Antrim and Newtownabbey Borough Council are delighted to announce the launch of the STAR 2 programme.

How will STAR 2 help my business?

The programme of support and training is designed to help your business:

  • become more competitive
  • attract new customers
  • develop new markets
  • cross-sell to your existing customer base
  • improve financial management, margins and profitability
  • generate increased sales and turnover

What does the STAR 2 programme offer?

  • Up to six half day business advice sessions with an experienced business specialist.
  • Three business skills development workshops to help you grow your business
  • A business audit to identify opportunities for your business
  • A two hour financial health check from a qualified accountant.
  • Two mystery shopping audits, one at the start and one at the end of the project.
  • An individual Business Improvement Plan mapping out what action you need to take

Which areas of specialist advice are available?

  • Finance management
  • Marketing on a budget
  • Market development
  • Sales prospecting
  • Business Planning,
  • Digital Marketing
  • Customer service training and advice
  • Point of Sale and Merchandising

Who can apply?

  • Businesses with under 250 employees
  • Trading in the Antrim and Newtownabbey Borough Council area
  • In the Retail, Hospitality, Tourism or Professional Services sectors

How much will it cost to take part in the STAR 2 programme?

  • Value of STAR 2 package of support = £1700
  • To join the programme, you just need to pay a contribution of £100


To find out more, come along to the STAR 2 Information Session on Thursday 26th November at 4pm in the Harley Davidson Showroom  8 Ferguson’s Way, Kilbegs Business Park, Kilbegs Rd, Antrim BT41 4LZ. Everyone welcome, no obligation.

Limited Places

Participation in the programme is limited to only 20 businesses. To express an interest in the programme, email us at or telephone Heather on 07702500715


About Jim

James is a director with JCR Network Services Ltd, which provides sales, marketing and business development expertise to local SMEs in Ireland and the UK. Many businesses have developed their growth strategies through our focussed actions. We specialise in helping the agri-food , emerging technology, manufacturing and services sectors.

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